Track & Feels
Feel More

Commercial Campaign | Creative Direction, Direction, Producing

Role: Creative Strategy, Brand Storytelling, Creative Direction, Film Direction
Scope: Brand narrative, community storytelling, campaign structure
Outcome: Campaign developed, produced, and in post-production

Strategic Focus: Deepening brand identity by shifting from performance-driven running content to emotion-led storytelling, positioning Track & Feels as a feeling-first cultural collective rather than a traditional run club or apparel brand.

Agency: BERTO
Production Company: CHIFA

Status: In Post-Production

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Track & Feels exists at the intersection of running, design, music, and community. At its core, it’s not just a run club or apparel brand—it’s a feeling-first collective built around real human stories.

This campaign re-introduces Track & Feels through emotion rather than performance, focusing each spot on a single feeling runners chase: presence, nostalgia, release, joy, and connection. Instead of fast-cut, high-energy running ads, the work creates space for slower, emotionally grounded moments to unfold.

Each spot is designed to feel intimate and cinematic—rooted in small, honest experiences rather than spectacle. Camera movement, sound design, pacing, and color are all intentionally restrained to reflect the kind of feelings Track & Feels cultivates: meditative, present, and deeply human.

The campaign positions Track & Feels not by selling product, but by inviting viewers into a shared emotional experience, subtly weaving in the brand’s culture, community, and lifestyle. Each film functions as a standalone short, while collectively reinforcing Track & Feels as a cultural tastemaker grounded in feeling over performance.