Zomoz Mezcal
Zomoz Alma
Commercial Campaign | Creative Direction, Direction
Role: Creative Strategy, Campaign Concepting, Creative Direction
Scope: Brand positioning, narrative framework, campaign architecture
Outcome: Campaign concept developed, pitched, and in development
Strategic Focus: Reframing mezcal as a shared cultural ritual rooted in togetherness, not individual consumption.
Agency: BERTO
Production Company: CHIFA
Status: In Development
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Zomoz is not just a mezcal—it’s a living, breathing expression of heritage. Every step of its artesanal process is touched by the same hands that have shaped its story from the very beginning. Owned, operated, and crafted by Mexican artisans, Zomoz reflects a fierce reverence for the land, for tradition, and for the soulful ritual of gathering.
Our campaign honors this spirit with a tone that mirrors the brand’s heart—intimate, cinematic, and rooted in its culture.
“Zomoz” is a play on the word “Somos”. Translated from Spanish, “Somos” means “We are”. It only seemed fitting to title the campaign and spots accordingly.
This campaign is made up of three standalone spots. Each one focuses on a different kind of relationship: friends (“Zomoz Compadres”), family (“Zomoz Familia”), and intimate relationships (“Zomoz Amor”).
We capture each spot through a “oner” (one shot)—slow, steady movements, from wide zoom and pans to a close frame, allowing space for details and emotion to come through naturally.
At the center of each moment is the Zomoz bottle—shared, passed around, and enjoyed casually and meaningfully. These aren’t big, dramatic scenes—they’re small wins, quiet celebrations.
