SweetKiwi
Say Goodbye to Cheat Days

Commercial Campaign |
Creative Direction

The world’s been changing health-wise over the last decade, and fortunately: for the better.

Sweetkiwi has a special problem: their a frozen yogurt company within a saturated market. With “Say Goodbye to Cheat Days”, I strategized and created a commercial campaign that would create their own market subcategory. Yes, they’re a frozen yogurt company—but unlike typical high sugar froyo’s, Sweetkiwi actually benefits your health.

The three-spot campaign follows three separate target markets: someone trying to change their diet and cut out all the once-fun sugars, a pair of parents trying to make the best food choices for their children (and themselves), and modern high school teens looking to try something new.

Think “Poppy” soda, but for froyo.