I’m a first-generation Mexican-American creative director working across creative strategy, film, and photography, based in the San Francisco Bay Area.

My work centers on stories about identity, psychological struggle, class systems, culture, and the forces that bring people together. I’m drawn to projects that explore the honesty of the human experience—individual tension, communal healing, and the gray areas that shape how we understand ourselves and the world.

I partner with brands and organizations early in the process to help shape creative strategy, narrative direction, tone, and campaign concepts, translating complex ideas into clear, emotionally grounded storytelling. From there, I often lead projects through execution as a director and producer.

I currently work independently and with production companies including CHIFA, Bond Studio, So&Co, & BERTO, collaborating on commercials, branded documentaries, and narrative-led campaigns.

Let’s connect. You can reach me at erick.salazar101@gmail.com.

Some Past Clients Include:
AG1
Brex
Content Magazine
Informa Connect
Netflix
New York Fashion Week
Profoto
Republic Records
SweetKiwi
UC Davis Medical
US Greenbuilding Council
Vimeo
Zomoz Mezcal
Zoom Communications